This year Culligan is giving $500 towards any old water softener!! Do you want your bathroom towels back to the soft plush state you bought them in? The problem isn’t the Egyptian cotton towels you spent a fortune on.. it’s your hard water. Detergent and Fabric Softeners build up on your towels and clothing, you can avoid purchasing new towels every couple of months by using a water softener! Culligan Water Softeners help clothing last longer and reduces the build up of soap on towels and clothing. So say good by to those Itchy scratchy towels!!